What are the consequences of non-compliance with PCI DSS?

The consequences of non-compliance with PCI DSS include potential fines, legal liabilities, and loss of reputation. Organizations that fail to adhere to the Payment Card Industry Data Security Standard (PCI DSS) face a range of negative repercussions.

Fines can be imposed by payment card networks for non-compliance, which can amount to substantial financial penalties that affect the organization’s bottom line. Additionally, legal liabilities may arise if data breaches occur due to non-compliance, leading to lawsuits or claims from affected parties, which can add further financial strain.

Moreover, non-compliance can severely damage an organization's reputation. Trust is a critical component in the relationship between a business and its customers, especially in the context of handling sensitive payment data. If customers perceive a company as being negligent with their data security, they may choose to take their business elsewhere, causing a decline in sales and customer loyalty.

In sum, the correct answer reflects the serious and tangible consequences that come with failing to comply with PCI DSS requirements, highlighting the importance of maintaining robust security practices within an organization.