What is a common consequence of failing to comply with PCI DSS?

The consequence of failing to comply with PCI DSS is particularly highlighted by the increased likelihood of data breaches. PCI DSS, or the Payment Card Industry Data Security Standard, is designed to secure payment card information and protect it from theft and fraud. Non-compliance can leave organizations vulnerable to attacks, as they might not be following best practices for securing sensitive cardholder data. This vulnerability creates opportunities for cybercriminals to exploit weaknesses, potentially leading to significant data breaches that can compromise customer information.

By neglecting compliance measures, businesses not only put sensitive information at risk but also increase the potential for financial losses, legal repercussions, and reputational damage associated with data breaches. In contrast to this consequence, other outcomes such as transactions becoming faster, improvements in customer trust, and reductions in fines are generally not associated with non-compliance; they may even be seen as benefits of adherence to established security protocols and standards.